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A good internal comms strategy is crucial to employee engagement and retention—but employers aren’t getting it right

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Ask any marriage therapist: communication is key. And this doesn’t just apply to George coming clean to Martha about what really happened at last year’s endodontist conference in Pasadena—it goes for companies and their employees, too.

Internal communication is an important factor in securing high employee engagement and retention. When leveraged well, it’s a powerful tool for helping employees feel in tune with their company, improving cross-team collaboration, and boosting worker satisfaction, prior research has found.

That said, some companies are doing a poor job at employee comms, a new study from USC Annenberg and Staffbase, an employee communications platform, suggests.

Comms oversight.

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