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any employers dangle stock options for their highest-tier employees, but more companies, including e.l.f. Beauty, are offering a new carrot by expanding who gets equity in the company.F
ounded in 2004, e.l.f. Beauty shot to fame over the last six years thanks to products like Whoa Glow sunscreen and the Poreless Putty Primer, along with its loyal Gen Z fanbase. The company also attributes its growth to its employees and ability to recruit talent consistently, according to SVP and chief people officer Scott Milsten. That starts not only with a foundation based on poreless skin and inclusion for everyone, but attractive