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How PayPal’s chief people officer created leadership and career navigation frameworks to support the company’s turnaround

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T

alent is a critical, yet often overlooked, factor to successfully leading a transformation.I

sabel Cruz joined PayPal as its chief people officer in November 2023, when the financial tech giant was in the midst of a major transition. Its CEO, Alex Chriss, joined in September that year, leading a turnaround evolving the company from processing digital payments into a commerce platform with a focus on offering expanded paid services to merchants. (The company also laid off some 2,500 workers as part of its restructuring.) Cruz was part of a majority-new C-suite team that Chriss recruited.F

or Cruz, who had worked at NBCUniversal

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