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Employer brand strength has become a key source of competitive advantage in a market where skilled candidates have more choices. Talent wants to work for brands that align with their values, are authentic and vocal about what they stand for, and deliver on their promised employee value proposition. From a business perspective, organizations with a strong employer brand can reduce hiring costs by 50% and see increased performance compared to their peers.
Unfortunately, translating the employer brand promise into employees’ lived experiences has remained challenging for most. Employees have been left feeling disengaged and believing that the organization did not deliver