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The traditional methods of fostering employee loyalty—like offering perks such as free snacks and game rooms—are no longer enough to meet the needs of today’s workforce. Modern employees seek deeper connections, a sense of purpose, and opportunities for personal and professional growth. Leaders must now adopt unconventional strategies to build lasting loyalty. Drawing inspiration from iconic brands like Harley-Davidson, known for its deeply loyal community of Harley Owners Group (HOG) members, offers valuable insights into creating long-term employee engagement and advocacy.
About Ken Schmidt
Ken Schmidt, former Director of Communications at Harley-Davidson, is the author of Make Some Noise: The
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