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Michel Heitzmann on Why Sustainability is not Working in Corporates | Greenwashing vs Real Change

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Corporate sustainability is on the rise, with over 98% of S&P 500 companies publishing sustainability reports in 2022 and more than 8,000 entities pledging net zero emissions by 2050. A TravelPerk study reveals that 69% of employees want their companies to invest in sustainability. However, challenges like greenwashing, data fragmentation, and poor data quality hinder true sustainability performance and accountability. Despite the progress, there’s a need for better transparency and measurable links between sustainability efforts and business outcomes.

 

About Michel Heitzmann [founder of Ignea]

Michel Heitzmann, creator of the Vital Growth Framework for sustainable leadership and founder of Ignea,

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