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Picking Perfect Perks: Employers Getting Creative to Entice Workers

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Attracting and retaining high-performing workers—always a challenge—has become a struggle for many employers, leading them to rethink the perks they offer. Some are happy to offer free snacks, others hope to lure people with the promise of generous time-off policies. Do some employees want to bring their pets to work, take time off to help out with a new grandchild, or volunteer for a cause they believe in? Some employers hope to find a payoff in accommodating such wishes. 

Going Beyond Benefits 

Benefits—such as health insurance, retirement savings plans, and paid time off (PTO)—are expected and in some

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