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Social Media & The Candidate Experience: How Social Platforms Are Playing a Bigger Role

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Social media has moved beyond just entertainment—now, it’s also a dynamic in reshaping career trajectories and empowering individuals in their pursuit of professional fulfillment. While professional networking platforms like LinkedIn have long been recognized as essential tools in job hunting, it is now part of a bigger ecosystem with social platforms that are geared towards true social engagement playing a role. In fact, a new study from livestreaming app LiveMe found that 38% of people are using Facebook, 31% are turning to LiveMe, 16% are on Instagram, and 12% are spending time on TikTok to explore job prospects.

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