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Tractor Supply Co. Just Made a Bold Change to Drop DEI at the End of Pride Month

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Unless you are a farmer or live in a farming community, you probably haven’t heard of Tractor Supply Co. Based in Brentwood, Tennessee, the company is valued at $28.8 billion and employs 50,000 people–but on June 18, it had a $31.2 billion market cap. What happened, and what caused the company to end Pride Month by announcing it would be eliminating its DEI department?

Statement from Tractor Supply pic.twitter.com/ZMweR8JVuy

— Tractor Supply (@TractorSupply) June 27, 2024

What happened was a campaign headed by conservative activist Robby Starbuck that began on June 6, when he announced, “It’s time to expose Tractor Supply.” Starbuck then went on to

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