This post was originally published on this site
I’ve worked under the “Evil HR Lady” brand since 2006. On Tuesday, I changed it to “Improve Your HR.“
Evil HR Lady was a solid brand name with good recognition. I still think it’s funny, and I’m very glad I chose it when I started blogging about HR back in the days of Blogspot. But it was time for a change. Here are five reasons I decided to change my brand name. New logo designed by Charlie Lythgoe C5 Designs My purpose (and audience) changed
“Evil HR Lady” and “Improve Your HR” are both about HR, but my approach to