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Why this ad agency adopted a 4-day workweek

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Imagine having a three-day weekend, every weekend. For the around 50 employees at Chicago-based ad agency Authentic, it’s no fantasy.

The company adopted a four-day workweek in December, following about a five-month pilot program that concluded in May. It started the program to help improve retention, which, as of 2019, was 54.5%, according to founder and CEO Mike Nellis.

“We wanted to try to do something a little bit different [when] we launched our firm [in 2018], and the things that were different six years ago were providing better pay and finding better benefits and creating a safe work environment,” Nellis told

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