Unlike Joan Jett, employers should give a damn ‘bout their reputat
ion.Corporate reputation was long dismissed as a soft metric, only to be considered in crises. But that perception is changing. Recent research finds that company reputation, including workplace reputation, can boost financial performa
nce.A recent analysis by PR and communications firm Burson of more than 60 publicly traded companies between October 2024 and October 2025 found that an organization’s reputation created, on average, an extra 4.78%
https://www.hr-brew.com/stories/2026/03/10/workplace-reputation-overlooked-strategy?utm_source=&utm_medium=syndication&utm_campaign=feed