AI is coming for SEO’s
job.Search engine optimization (SEO) has become an important part of recruiters’ playbooks, dictating how they format their company’s careers site, job postings, and recruitment marketing materials so they surface in search eng
ine results.But as AI tools reshape how people search for information on the internet, SEO strategy is being upended. AI overviews appear on 21% of Google search results according to a November 2025 analysis by Ahrefs, while certain queries,
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