New research from the University of California Berkeley indicates that the “go woke, go broke” mantra of the anti-DEI movement has not proven effective, as companies sustaining their DEI programs have not experienced negative financial impacts. This shift in organizational priorities followed the increased focus on DEI efforts after the 2020 murder of George Floyd, alongside the rise of an anti-DEI coalition in 2022 through groups like America First Legal.
Anna Kim The “go woke, go broke” mantra adopted by the anti-DEI movement seems to have fallen flat, as companies that have maintained their DEI programs and language have not seen their financial performance negatively affected, according to new research from the University of California B
erkeley.Catch up. As DEI efforts surged after the 2020 murder of George Floyd, an anti-DEI coalition formed, picking up steam in 2022 as America First Legal, a far-right nonprofit law
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