According to an FTI Consulting report, 45% of Gen Z consumers indicated that employee treatment impacts their trust in a brand, ranking this concern above a company’s sustainability efforts (41%) and stance on social issues (37%). This is particularly significant as Gen Z enters their peak spending years.
Anna KimCorporate America is filled with cautionary tales of what not to do as an employer&he
llip;Companies would do well to heed them: 45% of Gen Z consumers said employee treatment affects their trust in a brand, according to an FTI Consulting report, making the issue more important than a company’s sustainability efforts (41%) or stance on social issues (37%). This will be especially important as Gen Z consumers enter their “peak spend
ing years.”“People are very
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