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Revenue is the result—but what drives it? That’s the question Aj Vaughan, host of The E1B2 Collective Podcast, dares to explore in this powerful new series built specifically for sales leaders, sales teams, and the people who enab
le them.Culture Over Quota goes beyond the tactics of prospecting, closing, and pipeline management. It’s a deep dive into the human systems that make sales organizations sustainable, resilient, and built to scale. Aj brings his workforce strategy roots to the high-stakes world of sales, unpacking what most ignore: the leadership gaps, cultural blind spots, and team dynamics that quietly shape
performance.Through unscripted conversations