In today’s competitive talent landscape, simply asking for referrals or hoping recognition programs resonate isn’t enough. Employees crave authenticity and rewards that feel personal, memorable, and real. That’s where the partnership between ERIN, a leader in employee referral software, and Snappy, the pioneering gifting platform, is changing the game.
The Challenge: Making Recognition More Meaningful
ERIN, like many HR tech companies, faced a common challenge: their platform excelled at employee referrals, but their rewards were limited to digital badges and cash bonuses. Customers, however, wanted more—something tangible, shareable, and engaging enough to genuinely drive behavior without adding extra work for HR teams.
The Solution: Snappy’s Gifting API
After evaluating multiple vendors, ERIN found Snappy’s API to be the perfect fit. According to ERIN’s CEO Mike Stafiej, it was “one of the least painful integrations we’ve ever done.” The API enabled ERIN to embed physical gifts and branded swag directly into its platform, transforming referrals and milestones into exciting, shareable moments.
Key integration highlights included:
- Rapid Timeline: The integration was completed in just a few weeks.
- Collaborative Team: ERIN’s developers worked seamlessly with Snappy’s support team.
- Clear Documentation: The API offered clear, well-documented endpoints.
- Complete Control: ERIN gained full control over campaigns, branding, and budgets.
- Minimized Effort: The process minimized hands-on effort, freeing up internal resources.
The Results: Engagement, Flexibility, and ROI
Since embedding Snappy’s gifting capabilities, ERIN customers have gained a powerful tool to:
- Increase engagement in referral campaigns.
- Boost completion rates by pairing gifts with bonuses.
- Expand beyond points-only rewards to include one-off campaigns and swag stores.
- Achieve budget control with campaign-level customization.
- Convert more prospects, excite existing customers, and reinforce the value of referrals.
As Stafiej explained, “When everyone who participates is guaranteed a gift, participation goes up. It’s more than a star on a screen—it’s a real moment people remember.”
Looking Ahead: New Gifting Use Cases
ERIN plans to continue expanding its gifting options, with future plans including:
- Anniversary badges combining digital and physical gifts.
- Social-sharing rewards pairing tangible gifts with digital branded moments.
- Swag store build-outs for turn-key non-monetary recognition.
Why It Matters for HR & Talent Leaders
This partnership serves as a blueprint for how HR tech vendors can break through the noise and deliver real value. Recognition isn’t about simply ticking a box; it’s about creating experiences that make employees feel seen and appreciated. By making gifting easy and scalable, ERIN and Snappy are helping companies turn every referral, milestone, and achievement into an opportunity for genuine connection.
As Mike Stafiej, CEO of ERIN, emphatically states, “If you’re considering a gifting integration with Snappy, do it.”
Want to learn more about this innovative partnership? You can check out the full case study or meet the ERIN and Snappy teams at SHRM Booth 1147.