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strong candidate experience is no longer a “nice-to-have.” CareerPlug’s Candidate Experience Report found that 66% of candidates said a positive experience influenced their decision to accept a job offer, while 26% declined offers because of poor experiences, such as unclear expectations or lack of commu
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ication. Candidates expect a process that is clear, fair, and human from start to finish, particularly now that AI plays more and more of a role i
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recruitment. This guide explains what candidate experience is, why it matters, and how to improve it across every stage of the candidate journey. You’ll learn how to map