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Gen Z is making decisions based on how companies treat their employees

Photo collage of a woman from behind, sitting at a desk with a laptop, with star rating chart above her head.Anna Kim

Corporate America is filled with cautionary tales of what not to do as an employer&he

llip;Companies would do well to heed them: 45% of Gen Z consumers said employee treatment affects their trust in a brand, according to an FTI Consulting report, making the issue more important than a company’s sustainability efforts (41%) or stance on social issues (37%). This will be especially important as Gen Z consumers enter their “peak spend

ing years.”“People are very

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