It is imperative to the long-term success of an organization that employees possess a sense of loyalty/faithfulness to the organizational unit, and that the organizational unit has a strong sense of identity. The more employees feel they are related to the values and mission of a firm, the higher are their chances to stay committed, work well and help create a positive working environment. Finding a specific company identity also has the benefit of making a company distinguishable among rival markets and helps in bringing in talent with the same aspirations.

Enhancing loyalty, as well as a sense of identity,