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You’re scaling fast- 40% headcount growth year over year, systems flying in from every direct
ion.But ins
ide?Sales is misfir
ing.Product is bogged d
own.Marketing is out ahead of a culture that hasn’t ca
ught up.That’s not just a g
rowing pain.That’s what happens when you scale without someone architecting the experien
ce of execution.In this episode, I introduce the Chief Performance Culture Officer—a C-suite role built for companies in the me
ssy middle of scale.Not
HR. Not enablement.This is the person who owns the connective tissue between trust, clarity, and commercial performance—across Sales,
Product, and Marketing.If you’re feeling the drag of headcount outpacing alignment, this is the