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The modern workplace is undergoing a profound transformation: The shift towards hybrid and remote models, coupled with the persistent competition for top talent, has elevated company culture from a desirable perk to a strategic imperative. In this dynamic environment, Human Resources (HR) leaders are finding that traditional methods of culture building, often reliant on physical proximity and chance encounters, are no longer sufficient. Instead, they are strategically leveraging technology to design, nurture, and scale cultural initiatives.
Gone are the days when HR technology was solely administrative – focused on payroll, benefits enrollment, and basic record-keeping. Today’s HR leaders are adopting