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The Human Touch in C-Suite Decisions with Chelle O’Keefe, Associa

What makes a truly effective CHRO in today’s complex business landscape? Chelle O’Keefe, Executive Vice President, Chief Human Resources Officer at Associa, brings refreshing clarity to this question through her remarkable journey from psychology graduate to C-suite leader.

The power of Chelle’s approach lies in her unique perspective: despite never taking a formal business class, she’s mastered the executive suite by focusing on the fundamental thread connecting all her work—understanding human behavior. “The common thread through my entire background is human behavior,” she explains, detailing how this focus has guided her through roles in learning and development, change management, communications, and

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