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When the forecast calls for crisis, HR can step up the internal comms game

The National Weather Service reminded us this week that we’re still months away from clearing hurricane season, which runs through the end of November. The agency announced Monday it is monitoring a tropical wave over a section of the Atlantic ocean (between the western coast of Africa and the Caribbean) with an 80% chance of forming into a tropical storm, which would be named Gabrielle.

Don’t worry, it’s not “Threat Level Midnight.” But natural disasters and severe weather events cause multibillions in damages each year and were responsible for “568 direct or indirect fatalities” last year alone, according to the National Oceanic and Atmospheric Administration (NOAA). Ahead of, and during, these events, HR teams and leaders could maximize internal comms tools and strategy to support both employees and the business.

“I think that transparency, honesty, integrity, even vulnerability, are really important for HR leaders and communicators together in these times, because it’s what creates or breaks the trust between the employee and that business,” said David Maffei, VP and GM at employee communications and experience platform Staffbase.

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