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“I’ve never cared what my barista is wearing when she hands me my drink and
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y breakfast.” “This will make a big difference. A touch of professi
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nalism goes a long way.” These two very different responses span the range of reactions to Starbucks’ announcement that it is updating its dress code for in-store staff. Employees will now have to wear “any solid black short and long-sleeved crewneck, collared, or button-up shi
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ts and any shade of khaki, black, or blue denim bottoms.” This renewed focus on consistency is a small, but telling component of a la
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ger effort to turn Starbucks around under new CEO Brian Niccol. To keep reading,