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Change doesn’t fail because people are stubborn; it fails because the rollout forgets how humans actually change. In this HRchat episode, Bill Banham sits down with Georgie Cooke, Learning and Change Strategist co-founder of Lima Delta, to unpack why so many transformations lose steam and how to design plans that stic
k. From status quo bias and risk aversion to the quiet power of team norms, Georgie explains the psychology that shapes every initiative and shows how to turn insight into
action.Tune in to hear a clear breakdown of the Inspire, Train, Sustain framework and why sequence matters. Inspire builds urgency with