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Efforts to improve company culture might be failing if employee motivations aren’t met

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I

s everyone motivated by the same needs?I

n the 1940s, psychologist Abraham Maslow theorized human behavior was rooted in a hierarchy of needs, starting with self-actualization (personal growth and fulfillment), then self-esteem (achievement and respect from others), next social needs (family, love, and belonging), safety (job security and healthcare), and, lastly, physical needs (food, water, and shelter).B

ut fast-forwarding to today, HR pros shouldn’t expect every employee to prioritize the same order of needs, said Kelly Mackin, co-founder and CEO of the workplace well-being assessment platform Motives Met and author of Work Life Well-Lived: The Motives Met Pathway to No-B.S. Well-Being at

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