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Small businesses struggle to hire and retain workers. These tactics can help.

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D

espite generating more than half of US job creation in the last decade, many small businesses struggled to hire and retain top talent in the turbulent, pandemic-era labor market.E

ven as overall hiring and quit rates slowed in 2024, their challenges haven’t let up. Nearly one-third of small businesses that tried to hire last year weren’t able to find employees who were a good fit, Gusto’s latest State of Small Business survey found. Top reasons cited for not finding a good match included lack of skills or education, inability to work desired hours, insufficient applicants, and unaffordable l

abor costs.Economic conditions aside,

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