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Starbucks’ Employee-Focused Strategy Leads the Way Forward in 2025

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Starbucks shares a very complex relationship with its employees but the coffee giant is making an honest attempt at turning things around. Starbucks’ employee-centric plan first came to light with newly crowned CEO Brian Niccol’s “Back to Starbucks” strategy which was announced shortly after he took on the role. While the focus is technically on improving foot traffic at all of its stores, Starbucks’ employee-focused approach in 2025 is part of this effort to make stores more welcomin

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for its customers. Starbucks’ attempt at building human connection is a very interesting strategy as the company’s identity has shifted over the

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