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Anti-DEI activists warned ‘go woke, go broke,’ but the data says otherwise

DEI Coin surrounding by traffic cones.Anna Kim

The “go woke, go broke” mantra adopted by the anti-DEI movement seems to have fallen flat, as companies that have maintained their DEI programs and language have not seen their financial performance negatively affected, according to new research from the University of California B

erkeley.Catch up. As DEI efforts surged after the 2020 murder of George Floyd, an anti-DEI coalition formed, picking up steam in 2022 as America First Legal, a far-right nonprofit law

https://www.hr-brew.com/stories/anti-dei-activists-warned-go-woke-go-broke-but-the-data-says-otherwise?utm_source=&utm_medium=syndication&utm_campaign=feed

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