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Lowe’s ADG acquisition: Engaging talent in contractor market

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ot so long ago, Lowe’s acquisition of Artisan Design Group (ADG), a Texas-based power player in interior design and installation services, made headlines in North America. Lowe’s recent acquisition, termed the Artisan Design Group deal by trade pundits, is a bold move expected to take a big chunk out of Home Depot’s contractor market. Beyond its pro-market strategy, the success of Lowe’s acquisition now depends on retaining and engaging ADG’s skilled workforce. Let’s take a peek into how Lowe’s is handling employee engagement to strengthen its position in this Lowe

’s vs Home Depot rivalry. Why does employee engagement matter in

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