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Employers invest significant resources in crafting comprehensive benefits packages to attract and retain talent, but these efforts fall short if employees don’t fully understand or engage with what’s offered. To bridge this gap, forward-thinking organizations are adopting a multi-channel approach to benefits communication, leveraging tools like text messages, emails, apps, and even in-person sessions to ensure their message resonates. This strategy not only enhances employee awareness but also strengthens recruitment and retention
efforts. The Need for Effective Benefits Commun
ication A robust benefits package is a cornerstone of employee satisfaction, directly impacting an organization’s ability to compete in the talent market.